Une success story à la française – Gerard Darel Suisse

Une success story à la française

 

1971

Danièle et Gerard Darel found the Gerard Darel house.


1987

The brand’s first shop opens its doors in Saint-Germain-des-Prés, where Parisians mingle with artists and avant-gardists.

 

1996

The brand purchases Jackie Kennedy’s famous necklace at Sotheby’s. Symbol of eternal feminine sophistication, it becomes a classic.


 


 

 

 

 2003

Creation of the «24 heures» bag. It's an instant success and the model has become iconic.

 







Acquisition of the original handwritten Proust Questionnaire.




2010

As a tribute to another legendary woman, the house re-produces the ecru pullover made famous by Marilyn Monroe in the film «Let’s make love».
Winter 2010 media campaign, Robin Wright by Peter Lindbergh




2017

Darel opens new stores worldwide: New York, Los Angeles, Barcelone, Londres...




 2018

Spring-Summer 2018 media campaign, with Charlotte Gainsbourg.

English